Legal

Terms of Service

Effective date: July 23, 2026Last updated: July 23, 2026

These Terms of Service (the "Terms") are a binding agreement between you and QuitIt. They govern your use of the QuitIt iOS application and this website. Please read them — section 14 limits our liability and section 16 affects how disputes are resolved.

1. Acceptance of these Terms

QuitIt ("QuitIt", "we", "us", "our") is operated from Ontario, Canada. By downloading, installing, or using QuitIt, you agree to these Terms and to our Privacy Policy, which is incorporated into them by reference. If you do not agree, do not use QuitIt and delete it from your device.

2. Eligibility

QuitIt is rated 17+ on the App Store. You must be at least 17 years old to use it. If you are between 17 and the age of majority where you live, you may use QuitIt only with the involvement of a parent or legal guardian who agrees to these Terms on your behalf. By using QuitIt you represent that you meet these requirements and that you are not barred from using it under any applicable law.

3. Health disclaimer

QuitIt provides self-tracking tools, educational material, and general wellbeing content. It does not provide medical, psychological, or psychiatric advice, diagnosis, or treatment, and it is not a medical device.

• The onboarding self-assessment is a supportive self-check, not a validated clinical instrument, and its score is not a diagnosis.
• Pattern insights and coping suggestions are produced by simple rule-based logic from the data you enter. They are suggestions, not clinical recommendations.
• Nothing in QuitIt creates a therapist-patient, physician-patient, or other professional relationship.
• Never disregard professional advice or delay seeking it because of something you read or saw in QuitIt.

If you are experiencing severe distress, compulsive behaviour that you cannot control, thoughts of self-harm, or symptoms of a mental-health condition, please consult a qualified professional. In an emergency, contact your local emergency services.

4. Your account

An account is optional. QuitIt's core features work fully without signing in, and we will never require an account to use them.

If you create an account, you agree to provide accurate information, to keep your credentials secure, and to notify us promptly at quititadmin@gmail.com if you believe your account has been compromised. You are responsible for activity that occurs under your account. You may delete your account at any time — see Account Deletion.

Because your recovery data is encrypted with a key that only your device holds, we cannot recover your data if you lose access to that key. Keeping your own exported backup is your responsibility.

5. Licence to use QuitIt

Subject to these Terms, we grant you a limited, non-exclusive, non-transferable, non-sublicensable, revocable licence to download and use one copy of QuitIt on Apple-branded devices that you own or control, for your personal, non-commercial use, as permitted by the App Store Terms of Service and the Usage Rules in Apple's Media Services Terms and Conditions.

You may not, and may not permit anyone else to: copy, modify, translate, or create derivative works of QuitIt; reverse engineer, decompile, or disassemble it except to the extent that applicable law expressly permits despite this limitation; rent, lease, lend, sell, sublicense, or distribute it; remove or obscure any proprietary notice; use it to build a competing product; or access it by automated means or in a way that circumvents payment for premium features.

6. Acceptable use

You agree not to use QuitIt to:

• break any law, or infringe anyone's rights;
• harass, threaten, defame, impersonate, or endanger another person;
• post or transmit sexually explicit material, links to it, or content that promotes or normalises the behaviour QuitIt exists to help people stop;
• share another user's private information, including anything disclosed to you in a community or messaging feature;
• upload malware, attempt to gain unauthorised access to our systems or another user's account, or interfere with the operation of the service;
• scrape, crawl, or harvest data from the service, or place unreasonable load on our infrastructure;
• promote or sell products or services, or solicit other users commercially.

7. Your content and community conduct

You own your content. Your logs, journal entries, and anything else you create in QuitIt remain yours. We claim no ownership of them.

You grant us a limited, worldwide, royalty-free licence to store, process, transmit, and display your content solely to operate the service for you — for example, to sync an encrypted backup or to deliver a message you send to another user. This licence exists only to run the service and ends when you delete the content or your account.

If you use community or messaging features, you are responsible for what you post. Do not post anything you would not want another person to see. We may remove content and suspend or terminate accounts that violate section 6 or these Terms. We do not monitor all content and are not responsible for content posted by other users, but we do review reports submitted through the in-app reporting tools.

If you send us feedback, ideas, or suggestions, you grant us a perpetual, irrevocable, royalty-free licence to use them without obligation to you. Please do not send us confidential information as feedback.

8. Subscriptions and billing

8.1 What Premium includes

QuitIt's core recovery tools — progress tracking, urge and relapse logging, and your basic analytics — are free. Premium unlocks additional features, which are described on the purchase screen in the App at the time you buy. We may add features to Premium, and we will not remove a material feature from the tier you are paying for during your current billing period.

8.2 Payment, renewal, and cancellation

• Payment is charged to your Apple Account at confirmation of purchase.
• Subscriptions renew automatically. Unless you cancel at least 24 hours before the end of the current period, your subscription renews and your Apple Account is charged the renewal price within 24 hours before the period ends.
• You can manage or cancel your subscription at any time in Settings → your name → Subscriptions on your iPhone. Cancelling stops future renewals; it does not shorten the period you have already paid for.
• Deleting the App does not cancel your subscription. You must cancel through Apple.
• If a free trial is offered, any unused portion is forfeited when you purchase a subscription. Cancel at least 24 hours before the trial ends to avoid being charged.
• Prices are shown in your local currency in the App and include applicable taxes where required. We may change prices for future billing periods; Apple will notify you and, where required, ask you to consent before a price increase takes effect. Price changes never apply retroactively to a period you have already paid for.

8.3 Refunds

Because Apple is the merchant of record, all refunds are handled by Apple under Apple's Media Services Terms and Conditions. We cannot issue refunds directly. Request a refund at reportaproblem.apple.com. If Apple declines a refund you believe you are owed, email us at quititadmin@gmail.com and we will do what we reasonably can to help.

If you are a consumer in the European Union or United Kingdom, you have a statutory right to withdraw from a purchase of digital content within 14 days, subject to the loss of that right once supply has begun with your consent. Apple administers this right on our behalf through the refund process above. Nothing in these Terms limits your mandatory statutory rights.

8.4 Restoring purchases

If you reinstall QuitIt or use a new device, use "Restore Purchases" in the App while signed in to the same Apple Account you purchased with. Purchases are tied to your Apple Account, not to a QuitIt account.

9. App Store terms

The following terms apply because you obtained QuitIt from the Apple App Store. Apple requires them, and in the event of a conflict with the rest of these Terms, this section controls with respect to the subject matter it covers.

1. This agreement is with us, not Apple. These Terms are between you and QuitIt only. Apple is not a party to them and is not responsible for QuitIt or its content.
2. Scope of licence. The licence in section 5 is limited to a non-transferable licence to use QuitIt on Apple-branded products you own or control, as permitted by the Usage Rules in the Apple Media Services Terms and Conditions, except that QuitIt may be accessed by other accounts associated with you via Family Sharing or volume purchasing.
3. Maintenance and support. We are solely responsible for providing maintenance and support for QuitIt, as described on our Support page. Apple has no obligation whatsoever to furnish any maintenance or support services.
4. Warranty. We are solely responsible for any product warranties, whether express or implied by law, to the extent not effectively disclaimed. If QuitIt fails to conform to any applicable warranty, you may notify Apple, and Apple will refund the purchase price of the App to you. To the maximum extent permitted by applicable law, Apple has no other warranty obligation whatsoever with respect to QuitIt, and any other claims, losses, liabilities, damages, costs, or expenses attributable to a failure to conform to a warranty are our sole responsibility.
5. Product claims. We, not Apple, are responsible for addressing any claims by you or a third party relating to QuitIt or your possession and use of it, including product liability claims, any claim that QuitIt fails to conform to a legal or regulatory requirement, and claims arising under consumer protection, privacy, or similar legislation, including in connection with QuitIt's use of the HealthKit or HomeKit frameworks if applicable.
6. Intellectual property claims. If a third party claims that QuitIt or your possession and use of it infringes that party's intellectual property rights, we, not Apple, are solely responsible for the investigation, defence, settlement, and discharge of that claim.
7. Legal compliance. You represent and warrant that you are not located in a country subject to a U.S. Government embargo or designated as a "terrorist supporting" country, and that you are not listed on any U.S. Government list of prohibited or restricted parties.
8. Developer contact. Questions, complaints, and claims about QuitIt should be directed to quititadmin@gmail.com.
9. Third-party terms. You must comply with any applicable third-party terms of agreement when using QuitIt.
10. Third-party beneficiary. Apple and its subsidiaries are third-party beneficiaries of these Terms, and upon your acceptance of these Terms Apple will have the right (and will be deemed to have accepted the right) to enforce these Terms against you as a third-party beneficiary.

10. Intellectual property

QuitIt, including its software, design, text, graphics, educational modules, coping exercises, and the QuitIt name and logo, is owned by us or our licensors and is protected by copyright, trademark, and other laws. Except for the licence in section 5, no rights are granted to you. All rights not expressly granted are reserved.

11. Third-party content

QuitIt may display or link to content hosted by third parties, including embedded videos. That content is provided by its own publishers under their own terms, and its inclusion is not an endorsement. We are not responsible for third-party content, and we may remove or replace it at any time.

12. Suspension and termination

You may stop using QuitIt at any time by deleting it from your device, and you may delete your account as described on the Account Deletion page.

We may suspend or terminate your access if you materially breach these Terms, if we are required to by law, or if your use creates a risk of legal exposure or harm to other users. Except where a breach is severe or where notice is not legally permitted, we will give you notice and, where the breach can be fixed, a reasonable opportunity to fix it. If we terminate your account other than for your breach, we will provide a pro-rated refund of any prepaid subscription period through Apple where required by law.

Sections 7 (as to feedback), 10, 13, 14, 15, 16, and 18 survive termination.

13. Disclaimers

To the maximum extent permitted by law, QuitIt is provided "as is" and "as available", without warranties of any kind, whether express, implied, or statutory, including implied warranties of merchantability, fitness for a particular purpose, title, and non-infringement.

We do not warrant that QuitIt will be uninterrupted, timely, secure, or error-free; that defects will be corrected; that any particular result — including reduced or eliminated pornography use, or any health or wellbeing outcome — will be achieved; or that data you store will never be lost. Recovery outcomes depend on many factors outside our control.

Some jurisdictions do not allow the exclusion of implied warranties, so some of the above may not apply to you. If you are a consumer, you have legal rights that these Terms do not affect — including, in Ontario, the deemed warranties under the Consumer Protection Act, 2002 and the Sale of Goods Act, which cannot be waived, and equivalent protections under UK and EU consumer law.

14. Limitation of liability

To the maximum extent permitted by law, neither QuitIt nor its founders, employees, or suppliers will be liable for any indirect, incidental, special, consequential, exemplary, or punitive damages, or for lost profits, lost data, or loss of goodwill, arising out of or relating to your use of or inability to use QuitIt, even if we have been advised of the possibility of such damages.

To the maximum extent permitted by law, our total aggregate liability arising out of or relating to these Terms or QuitIt will not exceed the greater of (a) the amount you paid us for QuitIt in the twelve months before the event giving rise to the liability, or (b) fifty Canadian dollars (CAD $50).

Nothing in these Terms excludes or limits our liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, or for any other liability that cannot lawfully be excluded or limited. Some jurisdictions do not allow the exclusion or limitation of certain damages, so parts of this section may not apply to you.

15. Indemnification

To the extent permitted by law, you agree to indemnify and hold harmless QuitIt and its founders and employees from any claim, demand, loss, or expense (including reasonable legal fees) arising out of your violation of these Terms, your violation of any law or third-party right, or content you post through the service. This section does not apply to the extent a claim arises from our own breach, negligence, or wrongdoing, and it does not apply to consumers where local law prohibits it.

16. Governing law and disputes

QuitIt is operated from Ontario, Canada. These Terms are governed by the laws of the Province of Ontario and the federal laws of Canada applicable in it, without regard to conflict-of-laws rules, and excluding the United Nations Convention on Contracts for the International Sale of Goods.

If you are a consumer, this choice of law does not deprive you of the protection of the mandatory consumer-protection rules of your place of residence, and you may bring proceedings in the courts there. In particular:

• Ontario residents keep every right given by the Consumer Protection Act, 2002 (Ontario), including the right to commence an action in Ontario. Nothing in these Terms requires you to waive those rights or to arbitrate a consumer claim.
• Quebec residents keep every right given by the Consumer Protection Act (Quebec), including the right to bring proceedings in the district of their domicile.
• EEA and UK consumers keep the mandatory protections of their country of residence. EU consumers may also use the European Commission's Online Dispute Resolution platform.

Informal resolution first. Before starting formal proceedings, please email quititadmin@gmail.com with a description of the dispute. We will try in good faith to resolve it with you within 60 days. Most disputes can be resolved this way.

Subject to the consumer protections above, you and QuitIt agree that any dispute not resolved informally will be brought exclusively in the courts of the Province of Ontario, and each party consents to the jurisdiction of those courts. Either party may bring an individual claim in Small Claims Court if it qualifies. Nothing in this section prevents either party from seeking injunctive relief to protect intellectual property rights.

These Terms do not require you to give up any right to participate in a class proceeding, and they contain no mandatory arbitration clause.

17. Changes to these Terms

We may update these Terms as QuitIt develops or as the law requires. We will update the "Last updated" date, and for material changes we will give you reasonable advance notice in the App or by email before they take effect. If you continue to use QuitIt after a change takes effect, you accept the updated Terms. If you do not accept them, stop using QuitIt and, if you wish, delete your account. Changes never apply retroactively to a dispute that arose before they took effect.

18. General provisions

• Entire agreement. These Terms and the Privacy Policy are the entire agreement between you and us about QuitIt, replacing any prior agreement on the subject.
• Severability. If a provision is held unenforceable, it is modified to the minimum extent necessary or severed, and the rest of the Terms remain in force.
• No waiver. Our failure to enforce a provision is not a waiver of it.
• Assignment. You may not assign these Terms without our written consent. We may assign them to an affiliate or in connection with a merger or sale of assets, on notice to you.
• Force majeure. Neither party is liable for delay or failure caused by events beyond its reasonable control.
• No third-party beneficiaries other than Apple, as described in section 9.
• Language. These Terms are written in English. Any translation is provided for convenience; the English version governs.

19. Contact